Client

Fortune 100 Company

Date

2013 – 2015

Products

OTC Healthcare

Context

A Fortune 100 company was looking to replace their existing CSO coverage with a new provider, as they were dissatisfied with the with the level of quality calls.

• ProPharma Sales recruited and hired a team of experienced sales representatives.
• Led onboarding, training and management of the new team

• Client saved 37% in costs vs. their previous CSO provider.
• Sales call quality increased 49% via third party validation Overall reach and frequency increased

Client

Fortune 50 Company

Date

2014 - Present

Products

Industry Leading Shampoo Brand

Context

An industry leading shampoo brand wanted to target high school football players due to increase prevalence of dandruff from wearing helmets.

• ProPharma Sales created an influencer strategy to get to athletes via coaches and athletic directors
• 2014 – Piloted program in Texas & Florida
• ProPharma Sales Reps educated players on hygiene and the importance of a good dandruff shampoo and provided samples and coupons

• Client experienced a 60% conversion rate vs. expected 7% (validated by third party)
• Client expanded program to a national execution which educates and samples 100% of high school football players in the US (approx. 1.08 million).

Client

Fortune 50 Company

Date

2016 - Present

Products

Cardiovascular

Context

A Fortune 50 company was looking to launch a new cardiovascular product. Due to the nature of the product and disease state, they wanted a tenured sales force with specialty sales experience.

• ProPharma Sales recruited and hired an experienced team of sales representatives with specialty pharmaceutical experience.
• Led onboarding, training and management of the new team

• Client indicated a cost savings of over 35% vs. other CSO providers
• Units sales were 6.3x greater vs. markets without ProPharma Sales coverage
• Exceeded all reach and frequency expectations
• Client’s executive team communicated to ProPharma Sales that this team was “the best sales team they have seen”